Content image

Content images have the ability to tell a story, engage users and enhance the visual appearance.

Overview / Hero - KL

Anatomy

A content image displays our brand photography to showcase real-world objects, people, or places and is set at a specific aspect ratio. A content image is a square or rectangular box (dependent on the desired aspect ratio) that loads the applied image url from our digital asset management tool (BRIX).

BRIX

A content image requires a BRIX-url to the correct image source. BRIX is our digital asset management (DAM) tool that ensures one centralised source for brand specific photography (and other assets).

KLM BRIX

Ratio’s

As stated, a content image is set in a certain aspect ratio. There are several ratio’s that can be used, which are listed below. For more guidance on how to use images (and which ratio) please see Usage.

Overview / Ratio - KL